DLA to Sponsor John and Diane Brockington for the Donate Life Float in 2015 Rose Parade

Contact: Aaron Kelchner, Marketing Communications and Data Coordinator
Email: akelchner [at] donatelife [dot] net
Phone: 804.887.9434

RICHMOND, VA – October 20, 2014 – Donate Life America is proud to announce it will host John and Diane Brockington on the upcoming Donate Life Rose Parade Float. Diane Brockington, a living kidney donor to her now-husband John Brockington, will walk alongside the Donate Life Float among the twelve generous yet otherwise ordinary people who donated a kidney so that others could live. These living donors will walk the five-mile parade route to underscore what can be achievable after donating a lifesaving organ and demonstrate the vitality of people who have done so. John Brockington will ride aboard the float with thirty fortunate recipients of organ and tissue transplants. Together, the Brockingtons will share their amazing “Never-Ending Story” on New Year’s Day through their participation in this year’s float.

An All-American running back at Ohio State, Brockington was a part of the Super Sophomores who won the National Championship in the 1969 Rose Bowl, returning again in 1971. He wasted little time proving himself worthy of the Green Bay Packers’ first pick in the 1971 NFL draft. After posting an NFL rookie rushing record 1,105 yards in 1971–while at the same time nabbing All-Pro and NFC Rookie of the Year honors–Brockington went on to become the first running back in NFL history to surpass 1,000 yards in each of his first three seasons. In just his second year, Brockington helped carry the Packers to the NFC Central Division championship, something they wouldn’t do again until 1995. A three-time Pro Bowler, Brockington was inducted into the Packers Hall of Fame in 1984.

After moving to San Diego, Brockington became friends with long time Packer fan, Diane Scott. When John suffered kidney failure in 2000, Diane and her daughter Jessica offered to become his donor. In an amazing example of matching that defied ethnicity and size, the 5’2” donor was able to offer her smaller kidney to her 6’1” friend the week after Thanksgiving in 2001. Thirteen years later, the kidney is still performing like a champ, proving that the two are a perfect match.

After returning to health, John asked Diane to marry him, and now as husband and wife they direct the John Brockington Foundation to increase organ, eye and tissue donation and raise funds for people on dialysis awaiting a transplant.

“I think the label ‘hero’ is inappropriate,” said Diane Brockington, referring to herself as a living kidney donor. “If the Rose Parade does nothing else, it should illustrate that ordinary friends and strangers can do extraordinary good through the achievable act of living donation.”

Although a kidney recipient, John Brockington has also witnessed the impact tissue donation can have on the lives of athletes. “Tissue donation returns thousands of athletes to the field at all levels of the game,” said Brockington. “Not only that, but it has allowed millions more to live normal, everyday lives and pursue activities that many of us take for granted.”

The 12th Annual Donate Life Rose Parade float, called The Never-Ending Story, will feature butterflies emerging from storybooks to symbolize the enduring power of organ, eye and tissue donation and transplantation. The Donate Life float and its honored participants are the centerpiece of a national campaign that leads up to the 2015 Rose Parade, themed “Inspiring Stories.”

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2014 Annual Update Released

Donate Life America is pleased to release our 2014 Annual Update, Registrations, Recognitions, Relationships. Thanks to generous support from the Donate Life Community, our shared achievements over the past year include.

  • 48 percent (117,108,378) of the U.S. population age 18 and over registered as donors; as well as 43 percent of recovered organ donors, 49 percent of recovered tissue donors and 52 percent of recovered eye donors authorized through state donor registries.
  • Successful collaborations ranging from the Transplant Games of America, Walgreens and Alex and Ani’s Charity by Design to corporate partnerships with Genentech and AATB.
  • 145,000 Donate Life America Facebook fans and an average reach of 160,000 impressions per week with a lifesaving message about donation.
  • Launch of a 10-part Donate Life America Community webinar series covering topics from inspiring multicultural communities to capitalizing on effective social media strategies.
  • Funding support from more than 250 transplant centers, labs, OPOs and eye banks, as well as thousands of gifts made in memory or honor of those touched by donation and transplantation.
  • Pinnacle Awards presented to Donate Life State Teams and individual organizations in recognition of best practices that increase donor designation or advance a culture of trusted donation expectation.

Efforts to register new donors and recognize them for their lifesaving and healing decision will continue as we seek to develop relationships with these potential new donation advocates to help build a culture of trusted donation expectation. Now, together with the Donation and Transplantation Community of Practice, we take on the challenge of increasing the number of lives saved and healed through transplantation.

From new national campaigns to involvement in living donation education and advocacy to a new centralized registry, there is much to look forward to in the coming year. Please take a few moments to celebrate our joint success and consider the possibilities and power of our partnership going forward. We thank you for your support and look forward to furthering this lifesaving work together.

G. David Fleming

President and CEO

Click here to access the 2014 Annual Update.

2015 Donate Life Rose Parade Float Design Unveiled

For Immediate Release

2015 DONATE LIFE FLOAT SHARES ‘THE NEVER-ENDING STORY’
OF ORGAN, EYE AND TISSUE DONATION WITH ROSE PARADE® AUDIENCE

Books and Butterflies Dramatize How the Decision to Donate Endures
by Saving, Healing and Transforming the Lives of Recipients

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LOS ANGELES, Calif. June 17, 2014 – More than 70 organizations supporting Donate Life America’s life-saving mission unveiled their 12th Donate Life Rose Parade float, “The Never-Ending Story,” featuring butterflies emerging from storybooks to symbolize the enduring power of organ, eye and tissue donation. The Donate Life float and its honored participants are the centerpiece of a national campaign that leads up to the 2015 Rose Parade, themed “Inspiring Stories.”

“Every donation of organs, eyes and tissue begins an inspiring story that lives on forever,” declared Bryan Stewart, chairman of the Donate Life Rose Parade Float Committee. “In their passing, deceased donors open up a world of health, sight and mobility to people in need. The gifts from living donors release family members, friends and even strangers to live more fully. Grateful transplant recipients are freed to contribute to their families, communities and future generations. Through its endless power to save, heal and transform lives, organ, eye and tissue donation is truly The Never-Ending Story.”

The 2015 Donate Life Rose Parade Float, coordinated by OneLegacy, the nonprofit organ recovery agency that serves the Los Angeles metropolitan area, features 60 beautiful butterflies emerging from an open book, representing the number of lives transformed by a single deceased donor. The butterflies ascend above 72 volumes adorned with floragraph portraits of deceased donors whose legacies are nurtured by their loved ones. Walking alongside the float will be 12 living organ donors whose stories have become intertwined with those of their recipients. Seated among thousands of dedicated roses are 30 riders representing transplant recipients who celebrate the new chapters of their lives made possible only by the generosity of donors.

Since its debut on New Year’s Day 2004, the Donate Life Rose Parade float has become the world’s most visible campaign to inspire people to become organ, eye, and tissue donors. The campaign began as an idea expressed in a letter by lung recipient Gary Foxen of Orange, Calif., who wanted to show gratitude to donors who make life-saving transplants possible. Now in its twelfth year, Donate Life’s Rose Parade float participation is celebrated at hundreds of events nationwide where families put the finishing touches on floragraph portraits and donation and transplant professionals present dedicated roses to donor families, living donors and community partners who play a role in making donation possible.

This year, the float campaign is headed by Annie Kure of OneLegacy, who serves as the float’s program manager. “I am honored to support our partners as we bring the important message of donation to millions of people nationwide,” said Kure. “Our campaign urges Rose Parade viewers of all ages to start their own never-ending stories by helping the one million people in need of life-saving and healing organ, tissue and cornea transplants each year. We encourage everyone to join America’s 120 million registered donors so that those who need a transplant can benefit from one.

The 2015 Donate Life float is built by Phoenix Decorating Company from a design by Dave Pittman and is coordinated by Donate Life America member OneLegacy. Each year, the Donate Life float campaign is supported by more than 140 official sponsors from coast to coast, including organ and tissue recovery organizations, tissue and eye banks, hospitals, transplant centers, state donor registries, funeral homes, donor family foundations and affiliated organizations. Joining OneLegacy as top-level benefactors are the American Association of Tissue Banks (AATB); Dignity Memorial® network; Bridge to Life, Ltd; Donate Life America; Finger Lakes Donor Recovery Network & University of Rochester Medical Center; Iowa Donor Network; The Order of St. Lazarus; Ryan Viator’s Legacy; TBI/Tissue Banks International; and Webco Mining, Inc.

One person can save up to eight lives through the donation of lifesaving organs – heart, kidney, liver, lungs, pancreas and small intestine – and help 50 people or more who need corneas to see, skin to heal from burns, and bones and connective tissue for common knee, back and dental surgeries. In addition, approximately 6,000 lives per year are saved by living kidney and liver donors.

Anyone can sign up when renewing a driver’s license or state ID, or by visiting www.DonateLifeAmerica.org. Further information about the Donate Life float can be found at www.DonateLifeFloat.org.

The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, Rose Bowl Game® presented by VIZIO and various associated events. The 126th Rose Parade presented by Honda, themed “Inspiring Stories,” will take place Thursday, Jan. 1, 2015, at 8 a.m. (PST) featuring majestic floral floats, high-stepping equestrian units and spirited marching bands. Following the parade, the 101st Rose Bowl Game presented by VIZIO is slated to start at 1:30 p.m. (PST) and feature an exciting match-up between two of the top collegiate football teams in the nation. For additional information on the Tournament of Roses please visit the official website at www.tournamentofroses.com.

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Contacts:      Elena de la Cruz, (213) 229-5671 oredelacruz [at] onelegacy [dot] org

Rivian Bell, (213) 612-4927, (310) 463-9229, or rbell [at] jdipr [dot] com

 

Donate Life America To Co-Produce “The Wish” With CME Films

June 18, 2014
For Immediate Release

DONATE LIFE AMERICA TO CO-PRODUCE THE WISH – A STORY OF HOPE, FAITH AND GENEROSITY – WITH CME FILMS

RICHMOND, VA – As part of its commitment to increasing the number of lifesaving and healing transplants, Donate Life America is partnering with the Georgia-based independent film production company, Creative Media Entertainment (CME) Films, to produce the dramatic and inspirational film, The Wish – A Story of Hope, Faith and Generosity. Written by CME Films’ Founder and Director Ty Manns, The Wish is a faith-based film about a beloved high school teacher’s kidney failure and her struggles as she awaits the kidney transplant she needs to save her life. The project is organized through the CME Films SAVE1000™ non-profit partnership platform, which specializes in producing entertaining “call-to-action” films and video content.

Commenting on the announcement, Ty Manns said, “We’re very grateful to Donate Life America. The missions of SAVE1000 and Donate Life America mesh perfectly, and the opportunity to work with an organization invested in saving and healing lives is a true blessing.”

David Fleming, President and CEO of Donate Life America said, “We are thrilled to be working with Ty and CME Films to bring the inspiring message of donation and generosity to multicultural and interfaith audiences by combining dramatic storytelling with public engagement. The flexibility and reach of digital media will ensure a wide variety of audiences in schools, churches and community organizations will hear the powerful message this film carries. We are confident this initiative will motivate more people to give the gift of life and register their decision to become organ, eye and tissue donors.”

When asked about what he hopes the film will achieve, Manns added, “The central focus of the film is to entertain, educate and inspire viewers to take action by registering as donors and perhaps even considering living donation. Because nearly 40% of those currently awaiting kidney transplants are minorities, and most suitable matches are often from the same ethnic group, the need for more registered donors within minority communities is clear. We pray that the audience will enjoy the film and be encouraged to think about how they can help others through donation.”

The film will be directed by Manns, produced in Columbus, Georgia and released in November 2014 for National Donor Sabbath and Thanksgiving, when families focus on blessings that they have and can give to others.

For updated production and release information visit www.creativemedia1.com. To register as a donor or for more information about donation please visit www.donatelife.net.

About Donate Life AmericaDonate Life America is a 501(c)3 not–for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners is dedicated to spreading the word about the importance of being a registered donor so that others may live. Our vision is a nation that embraces organ, eye and tissue donation as a fundamental human responsibility. Donate Life America manages and promotes the national brand for donation, Donate LifeSM, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multimedia donor education programs, and motivating the American public to register as organ, eye and tissue donors.

About CME Films and SAVE1000™

SAVE1000™ is a fiscally sponsored, non-profit partnership platform which, by combining dramatic storytelling with public engagement, specializes in producing entertaining “call-to-action” films and video content. www.save1000.org

CME Films is a Columbus, Georgia based, minority/disabled veteran owned, full-service feature film and video content production company with the ability and capabilities to facilitate every phase of pre-production, principal-production and post-production film & video services. www.creativemeadia1.com

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Contact:

Aaron Kelchner, Donate Life America
804-377-3584
akelchner [at] donatelife [dot] net

Angel Terron, CME Films
678-477-3941

Deaths Equivalent to 22 Jumbo Jets Crashing Every Year Due to Organ Donor Shortage – Press Release

DEATHS EQUIVALENT TO 22 JUMBO JETS CRASHING EVERY YEAR DUE TO ORGAN DONOR SHORTAGE

RICHMOND, VA – Transplant surgeon and researcher, Christopher Barry, MD, PhD, presented new data analysis today at the Donate Life America Annual Meeting in Baltimore, MD that indicates the average number of people who die each year before they can receive a lifesaving organ transplant is nearly 11,000 – or 30 people every day.

“That is the equivalent of 22 jumbo jets crashing every year with no survivors,” says Dr. Barry.

Since 1999, the donation and transplantation community has cited that the number of people who die while on the national transplant waiting list has hovered around 6,500 a year, or 18 a day. However, this does not take into account the more than 4,000 people who are removed from the waiting list every year due to being “too sick to transplant.”

“Being removed from the list because you are ‘too sick to transplant’ is generally not a good sign,” says Dr. Barry. “For people with end-stage liver, heart or lung failure, it usually means that they will die in a short period of time. There are certainly some people who can get back on the list because they are no longer ‘too sick,’ but they are in the minority.”

In addition, Donate Life America released the seventh annual National Donor Designation Report Card, which reports 117 million people had enrolled in state donor registries by the end of 2013. While the number of registered donors continues to rise steadily, it has not increased quickly enough to meet the needs of the growing national transplant waiting list.

According to Organ Procurement and Transplantation Network (OPTN), the waiting list has grown from 65,313 to 123,089 since 1999 – nearly a two-fold increase. Those who are taken off the waiting list for being “too sick” has increased almost four-fold over that same period. Despite the clinical success of transplant therapy for end stage organ failure, the number of transplants performed has remained generally flat for the past decade.

“We must consider those who die after being taken off the waiting list for being ‘too sick to transplant’ as victims of the national organ shortage, because a donor organ did not come in time for them to be transplanted and restored to health.” says David Fleming, President and CEO of Donate Life America. “We can end this public health crisis by increasing the number of registered donors, promoting preventative health initiatives and encouraging people to consider living donation.”

Dr. Barry added, “It’s important to note that the equivalent of 56 jumbo jets, or 28,000 people, land safely and successfully each year through lifesaving transplants from both deceased and living donors. Donation is proven to save lives. We just need more of it.”

To register as a donor or for more information about donation please visit www.donatelife.net.

About Donate Life America

Donate Life America is a 501(c)3 not–for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners is dedicated to spreading the word about the importance of being a registered donor so that others may live. Our vision is a nation that embraces organ, eye and tissue donation as a fundamental human responsibility. Donate Life America manages and promotes the national brand for donation, Donate LifeSM, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multimedia donor education programs, and motivating the American public to register as organ, eye and tissue donors.

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Contact: Aaron Kelchner
akelchner [at] donatelife [dot] net
804-377-3584

Alex and Ani Partnership

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Alex and Ani’s Charity By Design Supports
Donate Life America Initiatives

April 15, 2014Donate Life America (DLA) and Alex and Ani, the fastest growing Rhode Island-based lifestyle brand, partnered through the launch of the Life Preserver signature expandable wire bangle. The Life Preserver symbolizes the lifesaving impact that organ, eye and tissue donation has for tens of thousands of people each year.

Through Alex and Ani’s Charity by Design division, the Life Preserver was designed to inspire a sense of peace and safety in regards to the unpredictable tides, as well as serve as a reminder that you have the power to save and heal lives by registering as an organ, eye and tissue donor. Through December 2015, 20% of proceeds received by Alex and Ani from selling the Life Preserver bangle will be donated to Donate Life America. This exciting partnership will aid DLA’s mission to save and heal lives by increasing the number of registered donors.

Alex and Ani offers eco-conscious, positive-energy products that adorn the body, enlighten the mind, and empower the spirit. Made in America with love, Alex and Ani products embody the message of positive energy, designed by Carolyn Rafaelian, Founder and Creative Director.

The Life Preserver Charm Bangle is now available for purchase in Alex and Ani store locations nationwide, online at http://www.alexandani.com/life-preserver-charm-bangle.html and through various retail partners.

“We are very excited to partner with Alex and Ani and Charity by Design,” said David Fleming, President and CEO of Donate Life America. “Organ, eye and tissue donation is a life affirming act that saves and heals lives every day. The life preserver reflects the powerful message that everyone has the power to save lives.”

“We are so honored to call Donate Life America a Charity by Design partner,“ said Vice President of Charity by Design Nicki Maher. “Through our partnerships, we are dedicated to spreading the messages and missions of non-profits that strive to enhance the quality of life to those that need it the most. DLA not only shares this belief, but truly encompasses the importance and selflessness of those who give this amazing gift of life. Recently having had the opportunity to meet with a local recipient and share in the journey of his heart transplant, only fueled our passion for this partnership and reminded us of how vital the support is from DLA to the many awaiting a lifesaving donation.”

There are now over 115 million registered donors in the United States. Still, the number of people in need of transplants continues to outpace the supply of donated organs. More than 122,000 people are currently awaiting a transplant, and sadly, 18 patients die every day, because the organ they needed was not donated in time. The solution to his health crisis is to continue educating the public about the lifesaving effects of donation and transplantation and to encourage them to register their decision at http://donatelife.net/.

About Donate Life America
Donate Life America is a 501(c)3 not–for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners is dedicated to spreading the word about the importance of being a registered donor so that others may live. Our vision is a nation that embraces organ, eye and tissue donation as a fundamental human responsibility. Donate Life America manages and promotes the national brand for donation, Donate LifeSM, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multi-media donor education programs, and motivating the American public to register as organ, eye and tissue donors.

About Alex and Ani

Alex and Ani, LLC offers eco-conscious, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.AlexandAni.com for more information.

About Charity by Design

Created in February of 2011, Charity by Design is a unique division focused solely on giving and making the dreams of charitable organizations come true. Charity by Design empowers non-profit organizations both on a national and local scale to reach their goals by sharing their mission through the power of positive energy and creative design. Our customized symbolic charms capture the essence of a charity making it more accessible to the public while raising awareness and funds. A portion of proceeds are donated directly to non-profit organizations who strive to enhance the quality of lives on Earth. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.

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2013 National Donor Designation Report Card Released

Number of Registered Organ, Eye and Tissue Donors Continues to Rise Steadily

RICHMONDJune 27 – Donate Life America unveiled its sixth annual National Donor Designation Report Card during the organization’s annual meeting, held in Indianapolis, Indiana, this year. The document reports 109 million people had enrolled in state donor registries by the end of 2012. The public can add to that number and help save the lives of the more than 120,000 men, women and children awaiting organ transplants by designating a donation decision at www.donatelife.net.

This year’s Report Card puts specific emphasis on the efforts of Donate Life America and its constituents to reach the 18-24 year old demographic, who say they have not registered because they “have not heard about it” or “simply have not gotten around to it.”  Though it is extremely important to educate all demographics, the 18-24 is least likely to register, followed closely by people 65 and older, who often erroneously believe they are too old to be organ, eye and tissue donors.

Nationwide, 45 percent of individuals age 18 and older have registered to be organ, eye and tissue donors. Montana and Alaska top the state list with 82 percent and 80 percent respectively, followed by Washington with 78 percent.

The document also reports that of all recovered donors in the United Sates in 2012, 40 percent of organ, 48 percent of eye and 45 percent of tissue donors, were authorized through the state donor registry.  These numbers have continued to rise since Donate Life America began collecting this data in 2007.

“Eighteen people die each day due to a lack of available organs for transplant and the number of people on the national organ transplant waiting list continues to rise, “ said David Fleming, President and CEO of Donate Life America.  “The only way to give greater hope to all of the individuals waiting is for all who have not year registered to take the time to do it today.”

View full report card