2015 Donate Life Rose Parade Float Design Unveiled

For Immediate Release

2015 DONATE LIFE FLOAT SHARES ‘THE NEVER-ENDING STORY’
OF ORGAN, EYE AND TISSUE DONATION WITH ROSE PARADE® AUDIENCE

Books and Butterflies Dramatize How the Decision to Donate Endures
by Saving, Healing and Transforming the Lives of Recipients

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LOS ANGELES, Calif. June 17, 2014 – More than 70 organizations supporting Donate Life America’s life-saving mission unveiled their 12th Donate Life Rose Parade float, “The Never-Ending Story,” featuring butterflies emerging from storybooks to symbolize the enduring power of organ, eye and tissue donation. The Donate Life float and its honored participants are the centerpiece of a national campaign that leads up to the 2015 Rose Parade, themed “Inspiring Stories.”

“Every donation of organs, eyes and tissue begins an inspiring story that lives on forever,” declared Bryan Stewart, chairman of the Donate Life Rose Parade Float Committee. “In their passing, deceased donors open up a world of health, sight and mobility to people in need. The gifts from living donors release family members, friends and even strangers to live more fully. Grateful transplant recipients are freed to contribute to their families, communities and future generations. Through its endless power to save, heal and transform lives, organ, eye and tissue donation is truly The Never-Ending Story.”

The 2015 Donate Life Rose Parade Float, coordinated by OneLegacy, the nonprofit organ recovery agency that serves the Los Angeles metropolitan area, features 60 beautiful butterflies emerging from an open book, representing the number of lives transformed by a single deceased donor. The butterflies ascend above 72 volumes adorned with floragraph portraits of deceased donors whose legacies are nurtured by their loved ones. Walking alongside the float will be 12 living organ donors whose stories have become intertwined with those of their recipients. Seated among thousands of dedicated roses are 30 riders representing transplant recipients who celebrate the new chapters of their lives made possible only by the generosity of donors.

Since its debut on New Year’s Day 2004, the Donate Life Rose Parade float has become the world’s most visible campaign to inspire people to become organ, eye, and tissue donors. The campaign began as an idea expressed in a letter by lung recipient Gary Foxen of Orange, Calif., who wanted to show gratitude to donors who make life-saving transplants possible. Now in its twelfth year, Donate Life’s Rose Parade float participation is celebrated at hundreds of events nationwide where families put the finishing touches on floragraph portraits and donation and transplant professionals present dedicated roses to donor families, living donors and community partners who play a role in making donation possible.

This year, the float campaign is headed by Annie Kure of OneLegacy, who serves as the float’s program manager. “I am honored to support our partners as we bring the important message of donation to millions of people nationwide,” said Kure. “Our campaign urges Rose Parade viewers of all ages to start their own never-ending stories by helping the one million people in need of life-saving and healing organ, tissue and cornea transplants each year. We encourage everyone to join America’s 120 million registered donors so that those who need a transplant can benefit from one.

The 2015 Donate Life float is built by Phoenix Decorating Company from a design by Dave Pittman and is coordinated by Donate Life America member OneLegacy. Each year, the Donate Life float campaign is supported by more than 140 official sponsors from coast to coast, including organ and tissue recovery organizations, tissue and eye banks, hospitals, transplant centers, state donor registries, funeral homes, donor family foundations and affiliated organizations. Joining OneLegacy as top-level benefactors are the American Association of Tissue Banks (AATB); Dignity Memorial® network; Bridge to Life, Ltd; Donate Life America; Finger Lakes Donor Recovery Network & University of Rochester Medical Center; Iowa Donor Network; The Order of St. Lazarus; Ryan Viator’s Legacy; TBI/Tissue Banks International; and Webco Mining, Inc.

One person can save up to eight lives through the donation of lifesaving organs – heart, kidney, liver, lungs, pancreas and small intestine – and help 50 people or more who need corneas to see, skin to heal from burns, and bones and connective tissue for common knee, back and dental surgeries. In addition, approximately 6,000 lives per year are saved by living kidney and liver donors.

Anyone can sign up when renewing a driver’s license or state ID, or by visiting www.DonateLifeAmerica.org. Further information about the Donate Life float can be found at www.DonateLifeFloat.org.

The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, Rose Bowl Game® presented by VIZIO and various associated events. The 126th Rose Parade presented by Honda, themed “Inspiring Stories,” will take place Thursday, Jan. 1, 2015, at 8 a.m. (PST) featuring majestic floral floats, high-stepping equestrian units and spirited marching bands. Following the parade, the 101st Rose Bowl Game presented by VIZIO is slated to start at 1:30 p.m. (PST) and feature an exciting match-up between two of the top collegiate football teams in the nation. For additional information on the Tournament of Roses please visit the official website at www.tournamentofroses.com.

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Contacts:      Elena de la Cruz, (213) 229-5671 oredelacruz [at] onelegacy [dot] org

Rivian Bell, (213) 612-4927, (310) 463-9229, or rbell [at] jdipr [dot] com

 

Donate Life America To Co-Produce “The Wish” With CME Films

June 18, 2014
For Immediate Release

DONATE LIFE AMERICA TO CO-PRODUCE THE WISH – A STORY OF HOPE, FAITH AND GENEROSITY – WITH CME FILMS

RICHMOND, VA – As part of its commitment to increasing the number of lifesaving and healing transplants, Donate Life America is partnering with the Georgia-based independent film production company, Creative Media Entertainment (CME) Films, to produce the dramatic and inspirational film, The Wish – A Story of Hope, Faith and Generosity. Written by CME Films’ Founder and Director Ty Manns, The Wish is a faith-based film about a beloved high school teacher’s kidney failure and her struggles as she awaits the kidney transplant she needs to save her life. The project is organized through the CME Films SAVE1000™ non-profit partnership platform, which specializes in producing entertaining “call-to-action” films and video content.

Commenting on the announcement, Ty Manns said, “We’re very grateful to Donate Life America. The missions of SAVE1000 and Donate Life America mesh perfectly, and the opportunity to work with an organization invested in saving and healing lives is a true blessing.”

David Fleming, President and CEO of Donate Life America said, “We are thrilled to be working with Ty and CME Films to bring the inspiring message of donation and generosity to multicultural and interfaith audiences by combining dramatic storytelling with public engagement. The flexibility and reach of digital media will ensure a wide variety of audiences in schools, churches and community organizations will hear the powerful message this film carries. We are confident this initiative will motivate more people to give the gift of life and register their decision to become organ, eye and tissue donors.”

When asked about what he hopes the film will achieve, Manns added, “The central focus of the film is to entertain, educate and inspire viewers to take action by registering as donors and perhaps even considering living donation. Because nearly 40% of those currently awaiting kidney transplants are minorities, and most suitable matches are often from the same ethnic group, the need for more registered donors within minority communities is clear. We pray that the audience will enjoy the film and be encouraged to think about how they can help others through donation.”

The film will be directed by Manns, produced in Columbus, Georgia and released in November 2014 for National Donor Sabbath and Thanksgiving, when families focus on blessings that they have and can give to others.

For updated production and release information visit www.creativemedia1.com. To register as a donor or for more information about donation please visit www.donatelife.net.

About Donate Life AmericaDonate Life America is a 501(c)3 not–for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners is dedicated to spreading the word about the importance of being a registered donor so that others may live. Our vision is a nation that embraces organ, eye and tissue donation as a fundamental human responsibility. Donate Life America manages and promotes the national brand for donation, Donate LifeSM, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multimedia donor education programs, and motivating the American public to register as organ, eye and tissue donors.

About CME Films and SAVE1000™

SAVE1000™ is a fiscally sponsored, non-profit partnership platform which, by combining dramatic storytelling with public engagement, specializes in producing entertaining “call-to-action” films and video content. www.save1000.org

CME Films is a Columbus, Georgia based, minority/disabled veteran owned, full-service feature film and video content production company with the ability and capabilities to facilitate every phase of pre-production, principal-production and post-production film & video services. www.creativemeadia1.com

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Contact:

Aaron Kelchner, Donate Life America
804-377-3584
akelchner [at] donatelife [dot] net

Angel Terron, CME Films
678-477-3941

Deaths Equivalent to 22 Jumbo Jets Crashing Every Year Due to Organ Donor Shortage – Press Release

DEATHS EQUIVALENT TO 22 JUMBO JETS CRASHING EVERY YEAR DUE TO ORGAN DONOR SHORTAGE

RICHMOND, VA – Transplant surgeon and researcher, Christopher Barry, MD, PhD, presented new data analysis today at the Donate Life America Annual Meeting in Baltimore, MD that indicates the average number of people who die each year before they can receive a lifesaving organ transplant is nearly 11,000 – or 30 people every day.

“That is the equivalent of 22 jumbo jets crashing every year with no survivors,” says Dr. Barry.

Since 1999, the donation and transplantation community has cited that the number of people who die while on the national transplant waiting list has hovered around 6,500 a year, or 18 a day. However, this does not take into account the more than 4,000 people who are removed from the waiting list every year due to being “too sick to transplant.”

“Being removed from the list because you are ‘too sick to transplant’ is generally not a good sign,” says Dr. Barry. “For people with end-stage liver, heart or lung failure, it usually means that they will die in a short period of time. There are certainly some people who can get back on the list because they are no longer ‘too sick,’ but they are in the minority.”

In addition, Donate Life America released the seventh annual National Donor Designation Report Card, which reports 117 million people had enrolled in state donor registries by the end of 2013. While the number of registered donors continues to rise steadily, it has not increased quickly enough to meet the needs of the growing national transplant waiting list.

According to Organ Procurement and Transplantation Network (OPTN), the waiting list has grown from 65,313 to 123,089 since 1999 – nearly a two-fold increase. Those who are taken off the waiting list for being “too sick” has increased almost four-fold over that same period. Despite the clinical success of transplant therapy for end stage organ failure, the number of transplants performed has remained generally flat for the past decade.

“We must consider those who die after being taken off the waiting list for being ‘too sick to transplant’ as victims of the national organ shortage, because a donor organ did not come in time for them to be transplanted and restored to health.” says David Fleming, President and CEO of Donate Life America. “We can end this public health crisis by increasing the number of registered donors, promoting preventative health initiatives and encouraging people to consider living donation.”

Dr. Barry added, “It’s important to note that the equivalent of 56 jumbo jets, or 28,000 people, land safely and successfully each year through lifesaving transplants from both deceased and living donors. Donation is proven to save lives. We just need more of it.”

To register as a donor or for more information about donation please visit www.donatelife.net.

About Donate Life America

Donate Life America is a 501(c)3 not–for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners is dedicated to spreading the word about the importance of being a registered donor so that others may live. Our vision is a nation that embraces organ, eye and tissue donation as a fundamental human responsibility. Donate Life America manages and promotes the national brand for donation, Donate LifeSM, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multimedia donor education programs, and motivating the American public to register as organ, eye and tissue donors.

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Contact: Aaron Kelchner
akelchner [at] donatelife [dot] net
804-377-3584

Alex and Ani Partnership

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Alex and Ani’s Charity By Design Supports
Donate Life America Initiatives

April 15, 2014Donate Life America (DLA) and Alex and Ani, the fastest growing Rhode Island-based lifestyle brand, partnered through the launch of the Life Preserver signature expandable wire bangle. The Life Preserver symbolizes the lifesaving impact that organ, eye and tissue donation has for tens of thousands of people each year.

Through Alex and Ani’s Charity by Design division, the Life Preserver was designed to inspire a sense of peace and safety in regards to the unpredictable tides, as well as serve as a reminder that you have the power to save and heal lives by registering as an organ, eye and tissue donor. Through December 2015, 20% of proceeds received by Alex and Ani from selling the Life Preserver bangle will be donated to Donate Life America. This exciting partnership will aid DLA’s mission to save and heal lives by increasing the number of registered donors.

Alex and Ani offers eco-conscious, positive-energy products that adorn the body, enlighten the mind, and empower the spirit. Made in America with love, Alex and Ani products embody the message of positive energy, designed by Carolyn Rafaelian, Founder and Creative Director.

The Life Preserver Charm Bangle is now available for purchase in Alex and Ani store locations nationwide, online at http://www.alexandani.com/life-preserver-charm-bangle.html and through various retail partners.

“We are very excited to partner with Alex and Ani and Charity by Design,” said David Fleming, President and CEO of Donate Life America. “Organ, eye and tissue donation is a life affirming act that saves and heals lives every day. The life preserver reflects the powerful message that everyone has the power to save lives.”

“We are so honored to call Donate Life America a Charity by Design partner,“ said Vice President of Charity by Design Nicki Maher. “Through our partnerships, we are dedicated to spreading the messages and missions of non-profits that strive to enhance the quality of life to those that need it the most. DLA not only shares this belief, but truly encompasses the importance and selflessness of those who give this amazing gift of life. Recently having had the opportunity to meet with a local recipient and share in the journey of his heart transplant, only fueled our passion for this partnership and reminded us of how vital the support is from DLA to the many awaiting a lifesaving donation.”

There are now over 115 million registered donors in the United States. Still, the number of people in need of transplants continues to outpace the supply of donated organs. More than 122,000 people are currently awaiting a transplant, and sadly, 18 patients die every day, because the organ they needed was not donated in time. The solution to his health crisis is to continue educating the public about the lifesaving effects of donation and transplantation and to encourage them to register their decision at http://donatelife.net/.

About Donate Life America
Donate Life America is a 501(c)3 not–for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners is dedicated to spreading the word about the importance of being a registered donor so that others may live. Our vision is a nation that embraces organ, eye and tissue donation as a fundamental human responsibility. Donate Life America manages and promotes the national brand for donation, Donate LifeSM, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multi-media donor education programs, and motivating the American public to register as organ, eye and tissue donors.

About Alex and Ani

Alex and Ani, LLC offers eco-conscious, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.AlexandAni.com for more information.

About Charity by Design

Created in February of 2011, Charity by Design is a unique division focused solely on giving and making the dreams of charitable organizations come true. Charity by Design empowers non-profit organizations both on a national and local scale to reach their goals by sharing their mission through the power of positive energy and creative design. Our customized symbolic charms capture the essence of a charity making it more accessible to the public while raising awareness and funds. A portion of proceeds are donated directly to non-profit organizations who strive to enhance the quality of lives on Earth. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.

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2013 National Donor Designation Report Card Released

Number of Registered Organ, Eye and Tissue Donors Continues to Rise Steadily

RICHMONDJune 27 – Donate Life America unveiled its sixth annual National Donor Designation Report Card during the organization’s annual meeting, held in Indianapolis, Indiana, this year. The document reports 109 million people had enrolled in state donor registries by the end of 2012. The public can add to that number and help save the lives of the more than 120,000 men, women and children awaiting organ transplants by designating a donation decision at www.donatelife.net.

This year’s Report Card puts specific emphasis on the efforts of Donate Life America and its constituents to reach the 18-24 year old demographic, who say they have not registered because they “have not heard about it” or “simply have not gotten around to it.”  Though it is extremely important to educate all demographics, the 18-24 is least likely to register, followed closely by people 65 and older, who often erroneously believe they are too old to be organ, eye and tissue donors.

Nationwide, 45 percent of individuals age 18 and older have registered to be organ, eye and tissue donors. Montana and Alaska top the state list with 82 percent and 80 percent respectively, followed by Washington with 78 percent.

The document also reports that of all recovered donors in the United Sates in 2012, 40 percent of organ, 48 percent of eye and 45 percent of tissue donors, were authorized through the state donor registry.  These numbers have continued to rise since Donate Life America began collecting this data in 2007.

“Eighteen people die each day due to a lack of available organs for transplant and the number of people on the national organ transplant waiting list continues to rise, “ said David Fleming, President and CEO of Donate Life America.  “The only way to give greater hope to all of the individuals waiting is for all who have not year registered to take the time to do it today.”

View full report card

DONATE LIFE AMERICA TEAMS UP WITH PGA TOUR GOLFER

Donate Life America Teams Up with PGA Tour Golfer and Two-Time Heart Transplant Recipient Erik Compton to Raise Organ Donation Awareness

– “Play Through with Erik Compton” – a Program to Educate Americans and Support Donate Life’s “20 Million in 2012” Campaign 

RICHMOND, Va., May 15 –Donate Life America (DLA) announced today that it has partnered with PGA TOUR golfer and two-time heart transplant recipient Erik Compton on a new educational campaign, “Play Through with Erik Compton,” which is supported by Genentech, a member of the Roche Group.  “Play Through” aims to raise public awareness of organ donation and urge Americans to consider becoming organ donors.

“Last year, Donate Life America achieved a significant milestone when the 100 millionth American registered to become an organ donor,” said David Fleming, president and CEO of Donate Life America. “One of our goals in 2012 is to build on that success and register an additional 20 million donors. In his rookie year on the PGA TOUR, Erik’s incredible story will reach golf fans, sports enthusiasts and beyond, and we hope to inspire them to sign up today to save lives.”

“Off the golf course, organ donation is a topic that is very personal to me, which is why I am so excited to be partnering with Donate Life America,” said Compton. “I hope that by sharing my experience with others, Americans can see for themselves how important it is to learn the facts about organ donation and consider taking the next step of registering to become an organ donor.”

“Play Through” will travel to five cities in the United States in 2012, highlighting the importance of organ donation and educating the public on how to register to become a donor.

For more information on organ donation, transplantation and to learn how to become an organ donor, please visit Donate Life America’s website at www.donatelife.net.

About Organ Donation and Transplantation

There are more than 114,000 patients who are currently waiting for a lifesaving organ transplant and every 10 minutes another name is added to the national organ transplant waiting list. [i],[ii]An average of 18 people die every day while waiting for a transplant; this is due to a shortage of available organs.[iii]Approximately 90 percent of Americans say they support organ donation, but only 30 percent know the essential steps that need to be taken in order to become a donor.[iv]

About Erik Compton

PGA TOUR rookie Erik Compton holds the distinction of being the only professional golfer in the world to compete with a transplanted heart. The 2011 season was momentous for Compton as he enjoyed three top-5 finishes on the Nationwide Tour, including a win in the Mexican Open. During any given tournament week, Compton can be found volunteering his time for special events and hospital visitations to meet transplant recipients and their families in support of organ donation and transplant awareness.

Compton was diagnosed with viral cardiomyopathy, a disease that inflames the heart muscle and limits its ability to pump blood, at the age of 9. After his first heart transplant in 1992 at age 12, Compton gave up contact sports and began playing golf. His second transplant came in 2008 and marked a turning point in his professional golf career.


[i] U.S. Department of Health & Human Services/Organ Procurement and Transplantation Network. Latest Data. Available at: http://optn.transplant.hrsa.gov/data/ [Last accessed: 19 April 2012].

[ii] Donate Life America. Statistics. Available at: http://donatelife.net/understanding-donation/statistics/[Last accessed: 19 April 2012].

[iii] Donate Life America. Statistics. Available at: http://donatelife.net/understanding-donation/statistics/[Last accessed: 19 April 2012].

[iv] Donate Life America. Statistics. Available at: http://donatelife.net/understanding-donation/statistics/[Last accessed: 19 April 2012].

2014 Donate Life Rose Parade Float Design Unveiled

2014 DONATE LIFE FLOAT TO INSPIRE ROSE PARADE® VIEWERS TO
‘LIGHT UP THE WORLD’ AS LIFESAVING DONORS

Lantern Design with Riders, Walkers and Floragraphs to
Spotlight Importance of Organ, Eye and Tissue Donation

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LOS ANGELES, Calif.  June 17, 2013 – More than 70 organizations supporting Donate Life America’s lifesaving mission unveiled their 11th Donate Life Rose Parade float: “Light Up the World,” a festival of beautiful lanterns which will inspire viewers worldwide to save and heal lives through organ, eye and tissue donation. The Donate Life float and its honored participants are the centerpiece of a national campaign that leads up to the 2014 Rose Parade.

“We were inspired by the theme of the 125th Rose Parade, ‘Dreams Come True,’ to reflect on how our dreams are illuminated by the examples of others,” said Bryan Stewart, chairman of the Donate Life Rose Parade Float Committee and vice president of communications at OneLegacy, the non-profit organ and tissue recovery organization serving the seven-county greater Los Angeles area. “Through their life-changing experiences, individuals and families touched by organ and tissue donation and transplantation shine a light on us all. Transplant recipients radiate with gratitude and renewed life thanks to the gifts of organ, eye and tissue donors; families of deceased donors rekindle their spirits by carrying on their loved ones’ dreams; and both living and registered donors are beacons of hope to patients who aspire to live longer, fuller lives. Like lanterns illuminating the night sky above or the path before us, those who give and receive the gift of life light up the world with their compassion and courage.”

The 2014 Donate Life Rose Parade Float entry features a festival of lanterns illuminating 30 riders – all grateful organ and tissue transplant recipients – and 12 living organ donors walking alongside to demonstrate their ongoing vitality. The float’s five enormous lanterns are adorned with 72 memorial floragraph portraits of deceased donors whose legacies of life shine brightly. The riders are seated throughout a dedication garden filled with thousands of roses bearing personal messages of love, hope and remembrance.

Since its debut on New Year’s Day 2004, the Donate Life Rose Parade float has become the world’s most visible campaign to inspire people to become organ, eye, and tissue donors. The campaign began as an idea expressed in a letter by lung recipient Gary Foxen of Orange, Calif., who wanted to show gratitude to donors who make life-saving transplants possible. Now, in addition to the 40 million viewers who view the Rose Parade in the stands and on TV, hundreds of events are held in cities and towns around the country to put the finishing touches on floragraph portraits and present dedicated roses to donor families and community partners that play a role in making donation possible.

The 2014 Donate Life float is built by Phoenix Decorating Company from a design by Dave Pittman and is coordinated by Donate Life America member OneLegacy. Each year, the Donate Life float campaign is supported by more than 140 official sponsors from coast to coast, including organ and tissue recovery organizations, tissue and eye banks, hospitals, transplant centers, state donor registries, funeral homes, donor family foundations and affiliated organizations. Joining OneLegacy as top-level benefactors are the Dignity Memorial® network, North America’s largest network of funeral, cremation and cemetery service providers; the American Association of Tissue Banks (AATB)Donate Life America; the Orange County-based Donate Life Run/Walk CommitteeThe Order of St. Lazarus; SightLife; andTBI/Tissue Banks International. To date all 30 recipient float riders, 12 living donor walkers and 62 of 72 floragraphs have been sponsored.

“Every single person who takes action to be a donor gives hope to the nearly 120,000 people across America waiting for their dream – a life-saving organ transplant – to come true,” said Stewart. One person can save up to eight lives through the donation of lifesaving organs – heart, kidney, liver, lungs, pancreas and small intestine – and help 50 people or more who need corneas to see, skin to heal from burns, and bones and connective tissue for common knee, back and dental surgeries. In addition, approximately 6,000 lives per year are saved by living kidney and liver donors.

The Donate Life Rose Parade Float’s family of sponsors urges viewers to help make dreams come true for more than one million people in need of life-saving and healing organ, tissue and cornea transplants. Join America’s 110 million registered donors so that everyone whose life and livelihood depends on a transplant can have one. Sign up when renewing your driver’s license or by visiting www.DonateLifeAmerica.org. Further information about the Donate Life float can be found at www.donatelifefloat.org.

The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, Rose Bowl Game® presented by VIZIO and various associated events. The 125th Rose Parade presented by Honda, themed “Dreams Come True,” will take place Wednesday, Jan. 1, 2014, at 8 a.m. (PST) featuring majestic floral floats, high-stepping equestrian units and spirited marching bands. Following the parade, the 100th Rose Bowl Game presented by VIZIO will kick off at 2:10 p.m. and feature an exciting match-up between two of the top collegiate football teams in the nation. For additional information on the Tournament of Roses please visit the official website at www.tournamentofroses.com.