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For Immediate Release
2015 DONATE LIFE FLOAT SHARES ‘THE NEVER-ENDING STORY’
OF ORGAN, EYE AND TISSUE DONATION WITH ROSE PARADE® AUDIENCE
Books and Butterflies Dramatize How the Decision to Donate Endures
by Saving, Healing and Transforming the Lives of Recipients
LOS ANGELES, Calif. – June 17, 2014 – More than 70 organizations supporting Donate Life America’s life-saving mission unveiled their 12th Donate Life Rose Parade float, “The Never-Ending Story,” featuring butterflies emerging from storybooks to symbolize the enduring power of organ, eye and tissue donation. The Donate Life float and its honored participants are the centerpiece of a national campaign that leads up to the 2015 Rose Parade, themed “Inspiring Stories.”
“Every donation of organs, eyes and tissue begins an inspiring story that lives on forever,” declared Bryan Stewart, chairman of the Donate Life Rose Parade Float Committee. “In their passing, deceased donors open up a world of health, sight and mobility to people in need. The gifts from living donors release family members, friends and even strangers to live more fully. Grateful transplant recipients are freed to contribute to their families, communities and future generations. Through its endless power to save, heal and transform lives, organ, eye and tissue donation is truly The Never-Ending Story.”
The 2015 Donate Life Rose Parade Float, coordinated by OneLegacy, the nonprofit organ recovery agency that serves the Los Angeles metropolitan area, features 60 beautiful butterflies emerging from an open book, representing the number of lives transformed by a single deceased donor. The butterflies ascend above 72 volumes adorned with floragraph portraits of deceased donors whose legacies are nurtured by their loved ones. Walking alongside the float will be 12 living organ donors whose stories have become intertwined with those of their recipients. Seated among thousands of dedicated roses are 30 riders representing transplant recipients who celebrate the new chapters of their lives made possible only by the generosity of donors.
Since its debut on New Year’s Day 2004, the Donate Life Rose Parade float has become the world’s most visible campaign to inspire people to become organ, eye, and tissue donors. The campaign began as an idea expressed in a letter by lung recipient Gary Foxen of Orange, Calif., who wanted to show gratitude to donors who make life-saving transplants possible. Now in its twelfth year, Donate Life’s Rose Parade float participation is celebrated at hundreds of events nationwide where families put the finishing touches on floragraph portraits and donation and transplant professionals present dedicated roses to donor families, living donors and community partners who play a role in making donation possible.
This year, the float campaign is headed by Annie Kure of OneLegacy, who serves as the float’s program manager. “I am honored to support our partners as we bring the important message of donation to millions of people nationwide,” said Kure. “Our campaign urges Rose Parade viewers of all ages to start their own never-ending stories by helping the one million people in need of life-saving and healing organ, tissue and cornea transplants each year. We encourage everyone to join America’s 120 million registered donors so that those who need a transplant can benefit from one.
The 2015 Donate Life float is built by Phoenix Decorating Company from a design by Dave Pittman and is coordinated by Donate Life America member OneLegacy. Each year, the Donate Life float campaign is supported by more than 140 official sponsors from coast to coast, including organ and tissue recovery organizations, tissue and eye banks, hospitals, transplant centers, state donor registries, funeral homes, donor family foundations and affiliated organizations. Joining OneLegacy as top-level benefactors are the American Association of Tissue Banks (AATB); Dignity Memorial® network; Bridge to Life, Ltd; Donate Life America; Finger Lakes Donor Recovery Network & University of Rochester Medical Center; Iowa Donor Network; The Order of St. Lazarus; Ryan Viator’s Legacy; TBI/Tissue Banks International; and Webco Mining, Inc.
One person can save up to eight lives through the donation of lifesaving organs – heart, kidney, liver, lungs, pancreas and small intestine – and help 50 people or more who need corneas to see, skin to heal from burns, and bones and connective tissue for common knee, back and dental surgeries. In addition, approximately 6,000 lives per year are saved by living kidney and liver donors.
The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, Rose Bowl Game® presented by VIZIO and various associated events. The 126th Rose Parade presented by Honda, themed “Inspiring Stories,” will take place Thursday, Jan. 1, 2015, at 8 a.m. (PST) featuring majestic floral floats, high-stepping equestrian units and spirited marching bands. Following the parade, the 101st Rose Bowl Game presented by VIZIO is slated to start at 1:30 p.m. (PST) and feature an exciting match-up between two of the top collegiate football teams in the nation. For additional information on the Tournament of Roses please visit the official website at www.tournamentofroses.com.
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Contacts: Elena de la Cruz, (213) 229-5671 oredelacruz [at] onelegacy [dot] org
Rivian Bell, (213) 612-4927, (310) 463-9229, or rbell [at] jdipr [dot] com
June 18, 2014
For Immediate Release
DONATE LIFE AMERICA TO CO-PRODUCE THE WISH – A STORY OF HOPE, FAITH AND GENEROSITY – WITH CME FILMS
RICHMOND, VA – As part of its commitment to increasing the number of lifesaving and healing transplants, Donate Life America is partnering with the Georgia-based independent film production company, Creative Media Entertainment (CME) Films, to produce the dramatic and inspirational film, The Wish – A Story of Hope, Faith and Generosity. Written by CME Films’ Founder and Director Ty Manns, The Wish is a faith-based film about a beloved high school teacher’s kidney failure and her struggles as she awaits the kidney transplant she needs to save her life. The project is organized through the CME Films SAVE1000™ non-profit partnership platform, which specializes in producing entertaining “call-to-action” films and video content.
Commenting on the announcement, Ty Manns said, “We’re very grateful to Donate Life America. The missions of SAVE1000 and Donate Life America mesh perfectly, and the opportunity to work with an organization invested in saving and healing lives is a true blessing.”
David Fleming, President and CEO of Donate Life America said, “We are thrilled to be working with Ty and CME Films to bring the inspiring message of donation and generosity to multicultural and interfaith audiences by combining dramatic storytelling with public engagement. The flexibility and reach of digital media will ensure a wide variety of audiences in schools, churches and community organizations will hear the powerful message this film carries. We are confident this initiative will motivate more people to give the gift of life and register their decision to become organ, eye and tissue donors.”
When asked about what he hopes the film will achieve, Manns added, “The central focus of the film is to entertain, educate and inspire viewers to take action by registering as donors and perhaps even considering living donation. Because nearly 40% of those currently awaiting kidney transplants are minorities, and most suitable matches are often from the same ethnic group, the need for more registered donors within minority communities is clear. We pray that the audience will enjoy the film and be encouraged to think about how they can help others through donation.”
The film will be directed by Manns, produced in Columbus, Georgia and released in November 2014 for National Donor Sabbath and Thanksgiving, when families focus on blessings that they have and can give to others.
About Donate Life AmericaDonate Life America is a 501(c)3 not–for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners is dedicated to spreading the word about the importance of being a registered donor so that others may live. Our vision is a nation that embraces organ, eye and tissue donation as a fundamental human responsibility. Donate Life America manages and promotes the national brand for donation, Donate LifeSM, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multimedia donor education programs, and motivating the American public to register as organ, eye and tissue donors.
About CME Films and SAVE1000™
SAVE1000™ is a fiscally sponsored, non-profit partnership platform which, by combining dramatic storytelling with public engagement, specializes in producing entertaining “call-to-action” films and video content. www.save1000.org
CME Films is a Columbus, Georgia based, minority/disabled veteran owned, full-service feature film and video content production company with the ability and capabilities to facilitate every phase of pre-production, principal-production and post-production film & video services. www.creativemeadia1.com
Aaron Kelchner, Donate Life America
akelchner [at] donatelife [dot] net
Angel Terron, CME Films
DEATHS EQUIVALENT TO 22 JUMBO JETS CRASHING EVERY YEAR DUE TO ORGAN DONOR SHORTAGE
RICHMOND, VA – Transplant surgeon and researcher, Christopher Barry, MD, PhD, presented new data analysis today at the Donate Life America Annual Meeting in Baltimore, MD that indicates the average number of people who die each year before they can receive a lifesaving organ transplant is nearly 11,000 – or 30 people every day.
“That is the equivalent of 22 jumbo jets crashing every year with no survivors,” says Dr. Barry.
Since 1999, the donation and transplantation community has cited that the number of people who die while on the national transplant waiting list has hovered around 6,500 a year, or 18 a day. However, this does not take into account the more than 4,000 people who are removed from the waiting list every year due to being “too sick to transplant.”
“Being removed from the list because you are ‘too sick to transplant’ is generally not a good sign,” says Dr. Barry. “For people with end-stage liver, heart or lung failure, it usually means that they will die in a short period of time. There are certainly some people who can get back on the list because they are no longer ‘too sick,’ but they are in the minority.”
In addition, Donate Life America released the seventh annual National Donor Designation Report Card, which reports 117 million people had enrolled in state donor registries by the end of 2013. While the number of registered donors continues to rise steadily, it has not increased quickly enough to meet the needs of the growing national transplant waiting list.
According to Organ Procurement and Transplantation Network (OPTN), the waiting list has grown from 65,313 to 123,089 since 1999 – nearly a two-fold increase. Those who are taken off the waiting list for being “too sick” has increased almost four-fold over that same period. Despite the clinical success of transplant therapy for end stage organ failure, the number of transplants performed has remained generally flat for the past decade.
“We must consider those who die after being taken off the waiting list for being ‘too sick to transplant’ as victims of the national organ shortage, because a donor organ did not come in time for them to be transplanted and restored to health.” says David Fleming, President and CEO of Donate Life America. “We can end this public health crisis by increasing the number of registered donors, promoting preventative health initiatives and encouraging people to consider living donation.”
Dr. Barry added, “It’s important to note that the equivalent of 56 jumbo jets, or 28,000 people, land safely and successfully each year through lifesaving transplants from both deceased and living donors. Donation is proven to save lives. We just need more of it.”
To register as a donor or for more information about donation please visit www.donatelife.net.
About Donate Life America
Donate Life America is a 501(c)3 not–for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners is dedicated to spreading the word about the importance of being a registered donor so that others may live. Our vision is a nation that embraces organ, eye and tissue donation as a fundamental human responsibility. Donate Life America manages and promotes the national brand for donation, Donate LifeSM, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multimedia donor education programs, and motivating the American public to register as organ, eye and tissue donors.
Alex and Ani’s Charity By Design Supports
Donate Life America Initiatives
April 15, 2014 – Donate Life America (DLA) and Alex and Ani, the fastest growing Rhode Island-based lifestyle brand, partnered through the launch of the Life Preserver signature expandable wire bangle. The Life Preserver symbolizes the lifesaving impact that organ, eye and tissue donation has for tens of thousands of people each year.
Through Alex and Ani’s Charity by Design division, the Life Preserver was designed to inspire a sense of peace and safety in regards to the unpredictable tides, as well as serve as a reminder that you have the power to save and heal lives by registering as an organ, eye and tissue donor. Through December 2015, 20% of proceeds received by Alex and Ani from selling the Life Preserver bangle will be donated to Donate Life America. This exciting partnership will aid DLA’s mission to save and heal lives by increasing the number of registered donors.
Alex and Ani offers eco-conscious, positive-energy products that adorn the body, enlighten the mind, and empower the spirit. Made in America with love, Alex and Ani products embody the message of positive energy, designed by Carolyn Rafaelian, Founder and Creative Director.
The Life Preserver Charm Bangle is now available for purchase in Alex and Ani store locations nationwide, online at http://www.alexandani.com/life-preserver-charm-bangle.html and through various retail partners.
“We are very excited to partner with Alex and Ani and Charity by Design,” said David Fleming, President and CEO of Donate Life America. “Organ, eye and tissue donation is a life affirming act that saves and heals lives every day. The life preserver reflects the powerful message that everyone has the power to save lives.”
“We are so honored to call Donate Life America a Charity by Design partner,“ said Vice President of Charity by Design Nicki Maher. “Through our partnerships, we are dedicated to spreading the messages and missions of non-profits that strive to enhance the quality of life to those that need it the most. DLA not only shares this belief, but truly encompasses the importance and selflessness of those who give this amazing gift of life. Recently having had the opportunity to meet with a local recipient and share in the journey of his heart transplant, only fueled our passion for this partnership and reminded us of how vital the support is from DLA to the many awaiting a lifesaving donation.”
There are now over 115 million registered donors in the United States. Still, the number of people in need of transplants continues to outpace the supply of donated organs. More than 122,000 people are currently awaiting a transplant, and sadly, 18 patients die every day, because the organ they needed was not donated in time. The solution to his health crisis is to continue educating the public about the lifesaving effects of donation and transplantation and to encourage them to register their decision at http://donatelife.net/.
About Donate Life America
Donate Life America is a 501(c)3 not–for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners is dedicated to spreading the word about the importance of being a registered donor so that others may live. Our vision is a nation that embraces organ, eye and tissue donation as a fundamental human responsibility. Donate Life America manages and promotes the national brand for donation, Donate LifeSM, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multi-media donor education programs, and motivating the American public to register as organ, eye and tissue donors.
About Alex and Ani
Alex and Ani, LLC offers eco-conscious, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.AlexandAni.com for more information.
About Charity by Design
Created in February of 2011, Charity by Design is a unique division focused solely on giving and making the dreams of charitable organizations come true. Charity by Design empowers non-profit organizations both on a national and local scale to reach their goals by sharing their mission through the power of positive energy and creative design. Our customized symbolic charms capture the essence of a charity making it more accessible to the public while raising awareness and funds. A portion of proceeds are donated directly to non-profit organizations who strive to enhance the quality of lives on Earth. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.
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