The Association for Multicultural Affairs in Transplantation (AMAT) Teams Up with Donate Life America (DLA) to Launch New National Observance: Donate Life ECHO

(Richmond, VA—July 6, 2015)—The Association for Multicultural Affairs in Transplantation (AMAT) and Donate Life America (DLA) are joining forces to launch “Donate Life ECHO,” a new national observance designed to reach multicultural communities. ECHO, which stands for: Every Community Has Opportunity, is being launched to bolster engagement with African American, Asian/Pacific Islander, Latino, and other multicultural communities.

The new observance, ECHO, has two objectives: one is to focus on the power of sharing one’s personal decision to register as an organ, eye and tissue donor with members of one’s community; the second is to encourage registered donors to ask members of their personal networks and extended communities to register as donors. Through the ECHO concept of reiteration and repetition—with people sharing the life-affirming message of donation within their community—more lives will be saved and healed.

“This strategic initiative is about empowering individuals to echo the message of donation throughout their respective communities, while building momentum together,” said Remonia Chapman, president of AMAT. “We are delighted to collaborate with DLA for this groundbreaking effort to equip people from all backgrounds with a host of culturally relevant tools and resources that have been designed to foster meaningful conversations and personal testimonies about the vitally important health topic of organ, eye and tissue donation and transplantation.”

The two-week observance will be held during the second and third full weeks in July. This year’s inaugural observance will be held July 12 – July 25. ECHO is not intended to replace current programs and commemorations; rather, it offers a new mid-year opportunity with tremendous social media and community potential. As nearly 60 percent of the current U.S. transplant waiting list is comprised of ethnically diverse patients, the need for increased education efforts and new strategic approaches is a critical step toward increasing the number of registered donors in multicultural communities.

David Fleming, DLA President and CEO, added: “DLA is excited to be working with AMAT on this new observance, which has the potential to reach specific communities in an innovative way. It is no coincidence that the words ‘community’ and ‘opportunity’ both include the word ‘unity,’ as together, we can create lifesaving change. This transformative observance highlights that great good that can come from sharing the importance of registering as a donor with our family, friends and communities.”

The new observance will be translated into multiple languages, including Spanish. Done Vida ECO, which stands for Esperanza, Comunidad y Oportunidad, translates to “hope,” “community,” and “opportunity.” Together, AMAT and DLA will offer a Donate Life ECHO digital toolkit that will include: social media banners, graphics, talking points, and an array of resources that can be customized for specific audiences. To learn more, visit: and


About the Association of Multicultural Affairs in Transplantation (AMAT)
AMAT was established in 1992 to address the increasing need for organ and tissue donors in the multicultural communities while simultaneously offering support, shared expertise and professional development opportunities for its members as they save and heal lives. AMAT is a self-sustaining, self-governed organization operating solely on voluntary contributions from individuals, corporations, and other affiliated organizations. For more information, visit:

About Donate Life America (DLA)
Donate Life America is a 501(c)3 not-for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners, is dedicated to spreading the word about the importance of being a registered donor so that others may live. For more information, visit:


Media Contacts:

Ayanna Anderson, Public Relations Chair
aanderson [at] dnwest [dot] org, Ph: (510) 251.7003
Donate Life America
Aaron Kelchner
akelchner [at] donatelife [dot] net, Ph: (804) 377.3584

Change to Number of People Who Die Daily


UNOS’ research department has verified 2014 death data and has determined that there is a change in a statistic that we often provide.

The average number of people who die every day because a transplant did not become available in time is now 22. This includes removals for deaths and deaths identified from external sources within 30 days of removal from the waiting list. There were 8,181 deaths during 2014 as of June 12, 2015.

So that the entire transplant and donation community is on the same page and provides the same data, we’re waiting until July 1, to update this number on the OPTN website.  We encourage you to update your numbers that day as well.

Here are other transplant numbers commonly used:

An average of 81 transplants take place every day in the United States.

Another person is added to the waiting list every 10 minutes.

More than 123,000 people are waiting for an organ transplant.

2014 was a record breaking year for the number of transplants performed and the number of deceased donor transplants.

29,532 transplants were performed in 2014. It was the first time more than 29,000 transplants were performed in a single year.

23,715 transplants were from deceased donors.  Similarly, it was the first time more than 23,000 deceased-donor transplants were done in a year.


Please contact Anne Paschke with any questions.

“Find Your Adventure” for the 127th Rose Parade

A message from the Tom Mone, Float Chairman

We are proud to announce the 2016 Donate Life Rose Parade Float campaign has just begun with new features, bonuses, and improvements for an experience full of memories to last a lifetime. The unyielding passion and commitment to honoring donors, celebrating recipients and inspiring the country to Donate Life is more alive than ever.  Changes made to the program structure are based on participant feedback, sponsor requests, and parade standards; all designed to create an even greater experience for all involved.

Thank You

This New Year’s Day, 60+ million viewers in the US and around the world will watch as we celebrate community, life and hope associated with Donation and Transplantation in the 127th annual Rose Parade.  Thank you to our sponsors for your long-standing support and for making the program possible over the last 11 years.  We also would like to thank the following sponsors who have already committed their support for 2016: Alabama Organ Center, The American Association of Tissue Banks, Axogen, Cryolife, Cytonet, Dignity Memorial, Donor Alliance, Donate Life San Diego, Donate Life Texas, LifeCenter Northwest, LifeShare of Oklahoma, Musculoskeletal Transplant Foundation, New Jersey Sharing Network, SightLife, and UNYTS.

Added Features & Adjustments

Based on the years of feedback from float participants, requests from our sponsors and the need to preserve the priceless value of the program, the DLRP float committee has developed a new, strategic approach to sponsorship which includes the following:

  • All-inclusive packages with bonuses and which assure a certain number of hotel rooms, event tickets, and activities (opportunities to purchase additional hotel and event tickets, if available, will be offered in August).
  • Breathtaking float design that captures the heart of our mission from our new builder, the consistently award-winning Paradiso Parade Floats.
  • Robust, tailored media plans that highlight powerful local stories of donation and sponsorship designed to reach millions across the nation and include tracking tools that demonstrate an even greater ROI.
  • The gorgeous Pasadena Hilton Hotel will exclusively house the Donate Life Rose Parade program participants, sponsors and events for a more intimate, convenient and classy affair.
  • A revived evening event that rings in the New Year, inclusive of all groups, offers celebratory champagne toasts and a raffle full of generous prizes – all at no additional cost in the same hotel as your stay.
  • Considerate sponsorship support with improved payment terms for more efficient accounting and response time.
  • Online tools that simplify the multiple booking processes and deliver confirmations for all reservations electronically, including sponsorship, hotels, events, float decorating, rose dedications and more.
  • A Welcome Lounge with trained staff and mobile-friendly online tools available via our new website to field questions and special requests year round.
  • Online photo galleries to commemorate the event with participants and sponsors to be posted on New Year’s Day across multi-media channels for maximum exposure.
  • Guaranteed engagement with families of donation captured and shared in priceless photo moments across the nation.
  • A la carte options:  We are pleased to offer special consideration for those in need of an arrangement during this year as we transition for greater success.  Please reach out to us with questions about your past or future participation.
  • Please be aware that price adjustments have been made with great consideration of our community and reflect the unavoidable cost changes since our first float program over 10 years ago.

In short, the DLRP float committee has moved in a bold new direction…new designer, new sponsorship packages, new events…to assure the best possible experience for our sponsors and their guests, to assure the best possible image and media support to get our message to the world, and to assure that the float program is financially viable for the foreseeable future.

For inquiries, please reach out to Nicole Olivas Jenkins at njenkins [at] onelegacy [dot] org or (213) 229-5681


Tom Mone
Chief Executive Officer

Organization Name Changes


California Transplant Donor Network is now Donor Network West

Indiana Organ Procurement Organization is now Indiana Donor Network

New York Organ Donor Network is now LiveOnNY

Announcing Eversight!

On March 20th Midwest Eye-Banks and its affiliates – Cleveland Eye Bank, Illinois Eye-Bank, Lions Eye Bank of New Jersey and Michigan Eye-Bank – became Eversight (Eversight Illinois, Eversight Michigan, Eversight Ohio, Eversight New Jersey).

Our new name was chosen to better represent who we are – a growing network of community-based eye banks that, together, provides the resources and expertise of a global organization. Our vision for the future is to expand our reach, connect more effectively with our communities and provide a life full of sight to all people in need. As Eversight, we will continue to fulfill our mission of preserving and restoring sight through transplantation, research, education and partnership.

Michigan Eye-Bank is now Eversight Michigan

Cleveland Eye-Bank is now Eversight Ohio

Illinois Eye-Bank is now Eversight Illinois

Lions Eye-Bank of New Jersey is now Eversight New Jersey

Announcing Eversight!


On March 20th Midwest Eye-Banks and its affiliates – Cleveland Eye Bank, Illinois Eye-Bank, Lions Eye Bank of New Jersey and Michigan Eye-Bank – became Eversight (Eversight Illinois, Eversight Michigan, Eversight Ohio, Eversight New Jersey).

Our new name was chosen to better represent who we are – a growing network of community-based eye banks that, together, provides the resources and expertise of a global organization. Our vision for the future is to expand our reach, connect more effectively with our communities and provide a life full of sight to all people in need. As Eversight, we will continue to fulfill our mission of preserving and restoring sight through transplantation, research, education and partnership.

Our addresses, phone numbers and Tax ID remain the same. Please update your records with our new name.

My Vision is Eversight

The Story – Making Vision a Reality


Kenton Koch Partners with Donate Life America

Inspired by His Mother’s Heart Transplant, Kenton Koch of JDC Motorsports partners with Donate Life America to Increase the Number of Registered Organ, Eye and Tissue Donors

Kenton Koch & Donate Life CarRICHMOND, VA – MARCH 18, 2015 – Donate Life America (DLA) and Kenton Koch of JDC Motorsports are proud to announce that the two will work together to spread the inspiring message of organ, eye and tissue donation and increase the number of registered donors who save and heal lives. Koch, a twenty-year-old native of Glendora, CA kicks off the 2015 Cooper Tires Prototype Lites Powered by Mazda series this week at the Sebring National Raceway in Sebring, Florida.

Koch knows firsthand about the lifesaving power of donation and transplantation. This past January, Koch’s mother received a heart transplant after spending six months on the national transplant waiting list. “It’s amazing to think that someone else’s heart is beating within her,” said Koch. “Thanks to them and their decision to be a donor, I still have my mom here today.”

Now in his second season as a Mazda Motorsports Development driver, Koch is excited to be adding the Donate Life logo to the other sponsor names on his car in order to honor those who have given the gift of life, like his mother’s heart donor. “The generosity of those who have registered are second to none,” said Koch. “I hope that by sharing my mother’s story on and off the track, we can inspire even more people to register and help put a big dent in the national transplant waiting list.”

Nearly 124,000 people in the U.S. are currently waiting for an organ transplant. Those who are waiting are sisters, brothers, sons, fathers, daughters, grandparents, grandchildren, and mothers. “Knowing what it is like to have your mother on the waiting list and dealing with the uncertainty that comes with it, I don’t want others to go through that. Not everyone is as lucky as my mom,” said Koch. Sadly, on average, 21 people die each day because the organs they need are not donated in time.

“With more registered donors comes more hope for those waiting,” said David Fleming, President and CEO of Donate Life America. “The organ shortage is a public health crisis that we know how to fix – all it requires is more signatures.” To learn more about organ, eye and tissue donation and to register your decision to be a donor, go to

Click here for Kenton Koch’s official website. Koch’s 2015 schedule is as follows:

Date                                                  Venue                        

March 18-20                                    Sebring International Raceway

April 10-12                                       NOLA Motorsports Park

June 25-27                                      Watkins Glen International

July 9-12                                          Canadian Tire Motorsport Park

August 7-9                                       Road America

August 28-29                                  Virginia International Raceway

Sept 30 – Oct 2                               Road Atlanta


About Donate Life America
Donate Life America is a 501(c)3 not-for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners, is dedicated to spreading the word about the importance of being a registered donor so that others may live. Our vision is a nation that embraces organ, eye and tissue donation as a fundamental human responsibility. Donate Life America manages and promotes the national brand for donation, Donate Life℠; develops and executes effective multimedia donor education programs; motivates the American public to register as organ, eye and tissue donors; and assists Donate Life State Teams and national partners in facilitating high-performing donor registries;

About Kenton Koch Racing
20-year old Kenton Koch has been racing for over a decade, starting out in karts at age eight.  The Glendora, CA native balanced his schoolwork with racing as he moved up to racing with the Skip Barber Racing School where he won 35 races over three years. Kenton went on to win the SCCA Pro Racing Mazda MX-5 Cup Presented by BFGoodrich with 6 wins of 12 races earning him a $200,000 scholarship provided by Mazda Motorsports. He also is representing the U.S. in the FiA Young Driver Excellence Academy in 2015. When not at the racetrack, Kenton is a full-time student at Cal State Fullerton where he is majoring in Business.

About JDC MotorSports
Involved in formula car racing since its inception in 1994, JDC MotorSports has established itself as one of the leading junior open-wheel teams in North America. Initially making its mark in the F2000 class of club racing competition, JDC MotorSports expanded into the Pro Mazda in 2005. Over the years, the Minnesota based team has remained focused on helping develop young drivers while winning numerous races and championships. In 2014, JDC MotorSports entered under JDC Miller MotorSports, a program in the TUDOR United SportsCar Championship Prototype Challenge class. For 2015, JDC MotorSports will again operate multicar entries in the Pro Mazda Championship Presented by Cooper Tires and the Cooper Tires USF2000 Championship Powered by Mazda series as well as the Cooper Tires Prototype Lites Championship Powered by Mazda series. In addition the team will run again under the entry of JDC Miller MotorSports.

DLA to Sponsor John and Diane Brockington for the Donate Life Float in 2015 Rose Parade

Contact: Aaron Kelchner, Marketing Communications and Data Coordinator
Email: akelchner [at] donatelife [dot] net
Phone: 804.887.9434

RICHMOND, VA – October 20, 2014 – Donate Life America is proud to announce it will host John and Diane Brockington on the upcoming Donate Life Rose Parade Float. Diane Brockington, a living kidney donor to her now-husband John Brockington, will walk alongside the Donate Life Float among the twelve generous yet otherwise ordinary people who donated a kidney so that others could live. These living donors will walk the five-mile parade route to underscore what can be achievable after donating a lifesaving organ and demonstrate the vitality of people who have done so. John Brockington will ride aboard the float with thirty fortunate recipients of organ and tissue transplants. Together, the Brockingtons will share their amazing “Never-Ending Story” on New Year’s Day through their participation in this year’s float.

An All-American running back at Ohio State, Brockington was a part of the Super Sophomores who won the National Championship in the 1969 Rose Bowl, returning again in 1971. He wasted little time proving himself worthy of the Green Bay Packers’ first pick in the 1971 NFL draft. After posting an NFL rookie rushing record 1,105 yards in 1971–while at the same time nabbing All-Pro and NFC Rookie of the Year honors–Brockington went on to become the first running back in NFL history to surpass 1,000 yards in each of his first three seasons. In just his second year, Brockington helped carry the Packers to the NFC Central Division championship, something they wouldn’t do again until 1995. A three-time Pro Bowler, Brockington was inducted into the Packers Hall of Fame in 1984.

After moving to San Diego, Brockington became friends with long time Packer fan, Diane Scott. When John suffered kidney failure in 2000, Diane and her daughter Jessica offered to become his donor. In an amazing example of matching that defied ethnicity and size, the 5’2” donor was able to offer her smaller kidney to her 6’1” friend the week after Thanksgiving in 2001. Thirteen years later, the kidney is still performing like a champ, proving that the two are a perfect match.

After returning to health, John asked Diane to marry him, and now as husband and wife they direct the John Brockington Foundation to increase organ, eye and tissue donation and raise funds for people on dialysis awaiting a transplant.

“I think the label ‘hero’ is inappropriate,” said Diane Brockington, referring to herself as a living kidney donor. “If the Rose Parade does nothing else, it should illustrate that ordinary friends and strangers can do extraordinary good through the achievable act of living donation.”

Although a kidney recipient, John Brockington has also witnessed the impact tissue donation can have on the lives of athletes. “Tissue donation returns thousands of athletes to the field at all levels of the game,” said Brockington. “Not only that, but it has allowed millions more to live normal, everyday lives and pursue activities that many of us take for granted.”

The 12th Annual Donate Life Rose Parade float, called The Never-Ending Story, will feature butterflies emerging from storybooks to symbolize the enduring power of organ, eye and tissue donation and transplantation. The Donate Life float and its honored participants are the centerpiece of a national campaign that leads up to the 2015 Rose Parade, themed “Inspiring Stories.”


2014 Annual Update Released

Donate Life America is pleased to release our 2014 Annual Update, Registrations, Recognitions, Relationships. Thanks to generous support from the Donate Life Community, our shared achievements over the past year include.

  • 48 percent (117,108,378) of the U.S. population age 18 and over registered as donors; as well as 43 percent of recovered organ donors, 49 percent of recovered tissue donors and 52 percent of recovered eye donors authorized through state donor registries.
  • Successful collaborations ranging from the Transplant Games of America, Walgreens and Alex and Ani’s Charity by Design to corporate partnerships with Genentech and AATB.
  • 145,000 Donate Life America Facebook fans and an average reach of 160,000 impressions per week with a lifesaving message about donation.
  • Launch of a 10-part Donate Life America Community webinar series covering topics from inspiring multicultural communities to capitalizing on effective social media strategies.
  • Funding support from more than 250 transplant centers, labs, OPOs and eye banks, as well as thousands of gifts made in memory or honor of those touched by donation and transplantation.
  • Pinnacle Awards presented to Donate Life State Teams and individual organizations in recognition of best practices that increase donor designation or advance a culture of trusted donation expectation.

Efforts to register new donors and recognize them for their lifesaving and healing decision will continue as we seek to develop relationships with these potential new donation advocates to help build a culture of trusted donation expectation. Now, together with the Donation and Transplantation Community of Practice, we take on the challenge of increasing the number of lives saved and healed through transplantation.

From new national campaigns to involvement in living donation education and advocacy to a new centralized registry, there is much to look forward to in the coming year. Please take a few moments to celebrate our joint success and consider the possibilities and power of our partnership going forward. We thank you for your support and look forward to furthering this lifesaving work together.

G. David Fleming

President and CEO

Click here to access the 2014 Annual Update.

2015 Donate Life Rose Parade Float Design Unveiled

For Immediate Release


Books and Butterflies Dramatize How the Decision to Donate Endures
by Saving, Healing and Transforming the Lives of Recipients


LOS ANGELES, Calif. June 17, 2014 – More than 70 organizations supporting Donate Life America’s life-saving mission unveiled their 12th Donate Life Rose Parade float, “The Never-Ending Story,” featuring butterflies emerging from storybooks to symbolize the enduring power of organ, eye and tissue donation. The Donate Life float and its honored participants are the centerpiece of a national campaign that leads up to the 2015 Rose Parade, themed “Inspiring Stories.”

“Every donation of organs, eyes and tissue begins an inspiring story that lives on forever,” declared Bryan Stewart, chairman of the Donate Life Rose Parade Float Committee. “In their passing, deceased donors open up a world of health, sight and mobility to people in need. The gifts from living donors release family members, friends and even strangers to live more fully. Grateful transplant recipients are freed to contribute to their families, communities and future generations. Through its endless power to save, heal and transform lives, organ, eye and tissue donation is truly The Never-Ending Story.”

The 2015 Donate Life Rose Parade Float, coordinated by OneLegacy, the nonprofit organ recovery agency that serves the Los Angeles metropolitan area, features 60 beautiful butterflies emerging from an open book, representing the number of lives transformed by a single deceased donor. The butterflies ascend above 72 volumes adorned with floragraph portraits of deceased donors whose legacies are nurtured by their loved ones. Walking alongside the float will be 12 living organ donors whose stories have become intertwined with those of their recipients. Seated among thousands of dedicated roses are 30 riders representing transplant recipients who celebrate the new chapters of their lives made possible only by the generosity of donors.

Since its debut on New Year’s Day 2004, the Donate Life Rose Parade float has become the world’s most visible campaign to inspire people to become organ, eye, and tissue donors. The campaign began as an idea expressed in a letter by lung recipient Gary Foxen of Orange, Calif., who wanted to show gratitude to donors who make life-saving transplants possible. Now in its twelfth year, Donate Life’s Rose Parade float participation is celebrated at hundreds of events nationwide where families put the finishing touches on floragraph portraits and donation and transplant professionals present dedicated roses to donor families, living donors and community partners who play a role in making donation possible.

This year, the float campaign is headed by Annie Kure of OneLegacy, who serves as the float’s program manager. “I am honored to support our partners as we bring the important message of donation to millions of people nationwide,” said Kure. “Our campaign urges Rose Parade viewers of all ages to start their own never-ending stories by helping the one million people in need of life-saving and healing organ, tissue and cornea transplants each year. We encourage everyone to join America’s 120 million registered donors so that those who need a transplant can benefit from one.

The 2015 Donate Life float is built by Phoenix Decorating Company from a design by Dave Pittman and is coordinated by Donate Life America member OneLegacy. Each year, the Donate Life float campaign is supported by more than 140 official sponsors from coast to coast, including organ and tissue recovery organizations, tissue and eye banks, hospitals, transplant centers, state donor registries, funeral homes, donor family foundations and affiliated organizations. Joining OneLegacy as top-level benefactors are the American Association of Tissue Banks (AATB); Dignity Memorial® network; Bridge to Life, Ltd; Donate Life America; Finger Lakes Donor Recovery Network & University of Rochester Medical Center; Iowa Donor Network; The Order of St. Lazarus; Ryan Viator’s Legacy; TBI/Tissue Banks International; and Webco Mining, Inc.

One person can save up to eight lives through the donation of lifesaving organs – heart, kidney, liver, lungs, pancreas and small intestine – and help 50 people or more who need corneas to see, skin to heal from burns, and bones and connective tissue for common knee, back and dental surgeries. In addition, approximately 6,000 lives per year are saved by living kidney and liver donors.

Anyone can sign up when renewing a driver’s license or state ID, or by visiting Further information about the Donate Life float can be found at

The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, Rose Bowl Game® presented by VIZIO and various associated events. The 126th Rose Parade presented by Honda, themed “Inspiring Stories,” will take place Thursday, Jan. 1, 2015, at 8 a.m. (PST) featuring majestic floral floats, high-stepping equestrian units and spirited marching bands. Following the parade, the 101st Rose Bowl Game presented by VIZIO is slated to start at 1:30 p.m. (PST) and feature an exciting match-up between two of the top collegiate football teams in the nation. For additional information on the Tournament of Roses please visit the official website at

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Contacts:      Elena de la Cruz, (213) 229-5671 oredelacruz [at] onelegacy [dot] org

Rivian Bell, (213) 612-4927, (310) 463-9229, or rbell [at] jdipr [dot] com