Alex and Ani Partnership

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Alex and Ani’s Charity By Design Supports
Donate Life America Initiatives

April 15, 2014Donate Life America (DLA) and Alex and Ani, the fastest growing Rhode Island-based lifestyle brand, partnered through the launch of the Life Preserver signature expandable wire bangle. The Life Preserver symbolizes the lifesaving impact that organ, eye and tissue donation has for tens of thousands of people each year.

Through Alex and Ani’s Charity by Design division, the Life Preserver was designed to inspire a sense of peace and safety in regards to the unpredictable tides, as well as serve as a reminder that you have the power to save and heal lives by registering as an organ, eye and tissue donor. Through December 2015, 20% of proceeds received by Alex and Ani from selling the Life Preserver bangle will be donated to Donate Life America. This exciting partnership will aid DLA’s mission to save and heal lives by increasing the number of registered donors.

Alex and Ani offers eco-conscious, positive-energy products that adorn the body, enlighten the mind, and empower the spirit. Made in America with love, Alex and Ani products embody the message of positive energy, designed by Carolyn Rafaelian, Founder and Creative Director.

The Life Preserver Charm Bangle is now available for purchase in Alex and Ani store locations nationwide, online at http://www.alexandani.com/life-preserver-charm-bangle.html and through various retail partners.

“We are very excited to partner with Alex and Ani and Charity by Design,” said David Fleming, President and CEO of Donate Life America. “Organ, eye and tissue donation is a life affirming act that saves and heals lives every day. The life preserver reflects the powerful message that everyone has the power to save lives.”

“We are so honored to call Donate Life America a Charity by Design partner,“ said Vice President of Charity by Design Nicki Maher. “Through our partnerships, we are dedicated to spreading the messages and missions of non-profits that strive to enhance the quality of life to those that need it the most. DLA not only shares this belief, but truly encompasses the importance and selflessness of those who give this amazing gift of life. Recently having had the opportunity to meet with a local recipient and share in the journey of his heart transplant, only fueled our passion for this partnership and reminded us of how vital the support is from DLA to the many awaiting a lifesaving donation.”

There are now over 115 million registered donors in the United States. Still, the number of people in need of transplants continues to outpace the supply of donated organs. More than 122,000 people are currently awaiting a transplant, and sadly, 18 patients die every day, because the organ they needed was not donated in time. The solution to his health crisis is to continue educating the public about the lifesaving effects of donation and transplantation and to encourage them to register their decision at http://donatelife.net/.

About Donate Life America
Donate Life America is a 501(c)3 not–for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners is dedicated to spreading the word about the importance of being a registered donor so that others may live. Our vision is a nation that embraces organ, eye and tissue donation as a fundamental human responsibility. Donate Life America manages and promotes the national brand for donation, Donate LifeSM, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multi-media donor education programs, and motivating the American public to register as organ, eye and tissue donors.

About Alex and Ani

Alex and Ani, LLC offers eco-conscious, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.AlexandAni.com for more information.

About Charity by Design

Created in February of 2011, Charity by Design is a unique division focused solely on giving and making the dreams of charitable organizations come true. Charity by Design empowers non-profit organizations both on a national and local scale to reach their goals by sharing their mission through the power of positive energy and creative design. Our customized symbolic charms capture the essence of a charity making it more accessible to the public while raising awareness and funds. A portion of proceeds are donated directly to non-profit organizations who strive to enhance the quality of lives on Earth. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.

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